Lèche-vitrine
Lèche-vitrine is what the French call window shopping. Well, it actually translates to window licking, which is kinda gross (could you image the layers of bacteria on those store windows). But when you see some of the beautiful displays in store windows...sometimes you do feel like eating them!
I imagine myself crawling through the window, being part of the display and rolling around in all that French style. That certain je ne sais quoi! The French have it-so do their window displays.
I have a degree in Retail Business Management, with a minor in Fashion Merchandising, so the visual part of me is no stranger to window displays. I am drawn to displays wherever I go-but in Paris it is extra special.
Some of my favorite areas in Paris to window shop are the Marais, right off the Place des Vosges, the Place de la Madeleine, the Boulevard Saint-Germain des Prés (this is where some of the high end designer shops are like Fragonard, Dior and Armani), the Place Saint Sulpice and my persoanl favorite,the I'le Saint Louis.
If you do decide to leave your licking and go in for a closer look,keep in mind the French have an etiquette that you should respect when shopping. Follow these rules and you should get proper treatment-ignore them and be prepared to be laughed at or perhaps not treated kindly.
- Always greet the salespeople with 'Bonjour'
- Never touch the merchandise without asking permission first. Most salespeople want you to let them show you the item. It's not like TJMaxx where you just rifle through the merch.
- Whether you are buying or not, always say 'Merci, au revoir' when you leave.
One of the best parts of lèche-vitrine, is that when I am shopping in Paris, I don't need to actually buy anything to feel like I've had an 'experience'. My wallet appreciates that concept too.
Photos: Storefronts around Paris






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Ah oui! Con Jeffrey et moi
travers Place Vendome, il dit "I think I need a new wardrobe!"
Je repondez: "then take a look in any shop."
And he did. And he came out and said....une chemise....c'est e250...
TJMaxx will do!.....
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Can't beat them can you Ter ;)
xoxo
robin
Posted by: NurseTerry | July 02, 2007 at 08:39 PM
Good advice! And yes, the windows in Paris are so fabulous, hard to resist a closer look. xo
Posted by: Paris Parfait | July 05, 2007 at 08:12 AM
Of your last posts, this one is the most interesting… for me. Greetings, Mariana Cuentos.
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Welcome Mariana! Thanks for the feedback! Let me know if there is anything else you would find interesting!
Come back soon :)
Robin
Posted by: Cuentos | July 05, 2007 at 06:15 PM
That is one of my favorite expressions. My Belle Mere loves to Leche les vitrine!
Of course Laduree is just too darn good not to bite into!
Posted by: tongue in cheek | July 08, 2007 at 12:06 PM
Paris windows are the BEST!
New York is sadly behind the 8 ball most of the time..merci :)
Posted by: Paris Tarte | July 08, 2007 at 04:47 PM